Why Dominos?

The beauty and lure of the game of dominos is that it so simple it appears anyone can play and win. Simply match numbers until you run out of dominos, right? But, there is much more behind what appears to be a simple concept. Winning requires strategy, staying one step ahead of your competitor and understanding the concepts.

Marketing to Hispanics by only focusing on language or acculturation is like trying to win a dominos by simply matching numbers. The Hispanic market is dynamic, complex and requires an expert that understands how culture impacts purchasing decisions. It's not about speaking Spanish. It's about presenting your brand in a culturally-relevant manner to the fastest-growing and most brand loyal segment of the U.S. population.