Interaccion

Bauzá Interacción is a full-service interactive, social media and mobile division with comprehensive services/capabilities to reach Hispanic consumers in non-traditional ways. Hispanics, whose average age is about 25, are driving the growth of new media consumption.
Here are some facts:

• Hispanics' Internet use is growing two times faster than the general market
• 88% of Hispanics making more than $50,000 are online
• Hispanics are early adapters to mobile with 64% penetration at age 15
• Hispanics spend 14 hours per week (compared to 8 in the general market)
• with a technology device
• Hispanics are 2x as likely to use their smartphone to research a purchase.
• The Hispanic population is generally younger and 67.6% own a
• smartphone compared with 57% non-Hispanics.
• Hispanics and African Americans lead mobile broadband use (53% and
• 58% respectively), with both communities far ahead of Whites (33%).
• Ethnic minorities visit social networking sites more frequently than
• non-Hispanic Whites
• 40% of Latinos are creators (333 Index vs General Market) creating their
• own content: publish a blog or own website, upload videos/music, etc.

Given the data, it is surprising that 78% of companies in a recent Orcí survey reported they are not using social media to engage Hispanics. What's more, 74% of those surveyed do not know if social media is a viable way to engage Hispanics.