Mystic Aquarium

Mystic Aquarium's attendance had decreased from the previous year. They sought to reverse this trend and drive growth through the fastest growing demographic in Connecticut. They tapped Bauzá & Associates to develop a promotion over the July 4th Holiday with a goal of increasing weekend attendance 10 percent over last year.

National Penn Bank

National Penn Bank, the 5th largest bank in Pennsylvania, understood the rapidly changing demographics in the markets they served. The financial services institution wanted to tap into the Hispanic market and increase depositors.

Comcast

Comcast Cable in CT, western MA and upstate NY were seeking to launch a bundled services promotion to the region and sought a transcreation of the general market approach to ensure relevance to the Hispanic market.